The Indian Premier League (IPL) sells much more than cricket: it sells itself as a marketing powerhouse. Every year, brands are fiercely competing with one another for a chance to sponsor IPL teams , given the vast numbers of viewers and engagement with the fans. So who decides what team gets their support, and what are they paying for branding? Let's travel deep into IPL sponsorship with insights from 10sports , which is your one-stop solution for reading live scores , cricket updates, and predictions. Why Do Sponsors Invest in IPL Teams? The IPL is a global spectacle combining cricket with entertainment and thousands of eyeballs. For sponsors, it is a once-in-a-lifetime opportunity to: Enhance Brand Reach : Be it a logo on jerseys or digital ads during matches, these brands receive massive exposure. Connect with Fans : IPL fans are passionate and loyal. Being associated with their favourite team gives an emotional connection. Convert into Sales : Most often, visibility leads to an uptick in sales for consumer-facing brands in beverages or e-commerce sites. Take, for example, the situation in IPL 2025 , where brands like Tata Group (being the title sponsor) and JioStar (digital streaming partner) invested largely to remain topical. However, the tastes of sponsors are sometimes a bit strategic in their interviews. Here's a snapshot of some of the parameters with them: Team Popularity : Mumbai Indians (MI) , Chennai Super Kings (CSK), among others, have continued to hold strong over sponsorship due to their huge fan following. Performance History : The successful teams tend to have increases in sponsors; for instance, the Delhi Capitals have become a hot property in the Indian Premier League now with an unbeaten record for first four matches in IPL 2025 . Star Players : Interested sponsors chase celebrities like Virat Kohli , Rohit Sharma , and young future stars like Shubman Gill . Regional Appeal : Lack of a focus on areas in which brands are going to capture the market usually attracts them to sponsor a team. For instance, Rajasthan Royals might be able to have sponsors who would want to reach North Indian audiences. Cost of Sponsorship : Based on factors such as availability, performance, and exclusivity, sponsorships for IPL20 to IPL25 can be contracted within a big range extending from ₹5 crores (per annum) to ₹10 crores alongside another recruitment. ALSO READ: Data Coaches: The New Game-Changers What Are Sponsors Paying For? Typically, sponsorship contracts vary according to opportunities presented for branding in the IPL. Jersey Branding : This is the most coveted position, which would cost between ₹50 and ₹100 crore if speaking about jerseys in the case of top teams like CSK or MI . Digital Activations : With the ability of AI-directed ad-targeting offered by platforms like JioStar , sponsors are better placed to engage fans now. In-stadium ads : Installation within the stadiums, like a boundary rope or LED display, ensures that visibility is given during the matches. Exclusive Partnerships : Such brands are "official partners", such as beverage partners to logistics partners, and pay between ₹10-50 crore based on exclusivity. 10sports’s Role in Enhancing the Fan Experience While sponsors strive for visibility, fans are on the lookout for real-time updates and predictions through platforms like 10sports . Here is why 10sports is unique: Live score updates and match predictions for events including IPL IPL2025 and international fixtures, such as the India-Pakistan match . Assessment of players' performances to assist fans in deciding on fantasy cricket . The undisturbed betting experience for those who would like to indulge in betting on the matches responsibly. Whether fans want to monitor today's match score or seek help in preparing their fantasy line-up, 10sports keeps them ahead of the game. Conclusion Sponsoring an IPL team is a high-stakes game involving strategy and love for cricket . Brands carefully evaluate teams for their popularity, performance, and cost-efficiency before pouring global bucks into sponsorships. While fans relish this nail-biting season of matches, platforms like 10sports enrich the fan experience with live scores , updates, and predictions . So are you on the lookout for the latest cricket news? Visit 10sports for live scores and match predictions, and everything in between!
